Bensons is a family-owned and run producer of fruit juices and related products. The cider is made from apples grown within 50 miles of the press, and the client were keen to emphasise the product’s local, English provenance. They also knew that for it to be successful it should appeal to the target audience of students and millennials.

It’s always been our mission to make people feel good; the kind of good that comes from leading happier, healthier lives. That’s why we never use concentrates, and only pick the best natural ingredients for our products. This gives us a truer flavour and makes our cider as English as week-long cricket games, the Royal family and the great eccentrics who inspired our cider!