We started Fiovana because water, while keeping us alive, just doesn’t get our pulses racing. And the only thing that we could find in the shops to spice it up was artificially sweetened or full of sugar. That just isn’t our style.

Their Story

Staying healthy and living well is something we all strive to do but with increasingly busy lives, remembering the simple steps such as drinking enough water can be a struggle.

The brand is the creation of two ex-innocent employees, David Folkman and Craig Jones born from the simple fact that water, whilst keeping us alive, just isn’t exciting. And the only thing that they could find in the shops to spice it up was artificially sweetened or full of sugar. 

Fiovana is setting out to make water more interesting. With an exciting range of cordials blended with natural ingredients and no added sugar, Fiovana is a refreshing and adventurous new way to make a glass of water more exciting to drink.

The brand name, Fiovana, was inspired by a trip made by Craig to Madagascar while working at innocent drinks. He spent a month there working with local women helping them establish businesses. Craig explains, “Many of our ingredients can be found in Madagascar and also where the word ‘fiovana’ means change. The word ‘change’ nicely sums up what our cordials do to water and became the inspiration behind our name.”

Our Brand Profile