TwelveBelow is the UK’s first all natural genuinely low sugar tonic, sweetened with a dash of organic agave, 12 calories per 100ml serving and 100% natural.

Their Story

Mel and Ross have been friends for a number of years.  They are both passionate about food and drink and have a keen interest in a healthier lifestyle. Ross has been involved in food businesses before and was looking for his next challenge. Mel is a keen triathlete and although new to the drinks industry, is an experienced entrepreneur.

More recently both have been forced to take a career break for family reasons and were talking about their next adventure.  With a healthier lifestyle in mind, Mel started to drink less alcohol and more tonic on its own, only to be dismayed at the high levels of sugar in many standard tonics and completely confused with the light, slimline and low-calorie versions on offer.  The decision was made to create a completely natural, genuinely low sugar range of flavoured tonics.  Inspired by the fruits grown in her garden, Ross and Mel set about creating flavour combinations to complement spirits, and stand up as delicious adult soft drinks.

Our Brand Profile